Illustration 4: 1st Assignment (Logo)
Name of company: "Phunky Rat", a rat fashion company.
What do they sell: They sell adorable rat-related clothing, something you'd see on Animal Planet or some other odd television program.
People who would buy: Old ladies, lonely rat owners, possibly college students with too much money.
We were assigned fifteen sketches, and I started with the idea of a grooming rat. That soon evolved into rats wearing cute things (because why not); I found the open-mouthed version the most appealing, so I altered it into many open-mouth designs until I decided on the final.